Set Higher Standards

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Turning Pro in The War of Art by Steven Pressfield

“ The twist is that as soon as you focus on your art and leave the money behind you may discover that this focus turns out to be the secret of actually breaking through and making money.

— Seth Godin

“ Some people decide that their art is important enough that they ought to overcome the resistance they face in doing their work.

— Seth Godin

“ The genius part is getting the lizard brain shut up long enough to overcome the resistance.

— Seth Godin

“ Simple things done well. It’s all people really want.

— Jason Fried

“ The fewer features you have the bigger the market.

— Jason Fried

“ One thing I don’t believe in is 50/50. In anything. I think it’s the worst number in business.

— Jason Fried

“ I think closing off options is a really good thing.

— Jason Fried

“ Most successful writers have a very strong point of view. I think it’s the thing that’s missing in most companies today: a very strong point of view.

— Jason Fried

“ It’s really easy to reach 100 000 people who do not want to hear what you say. That’s called advertising. To actually reach people who are voluntarily coming back to what you have to say is an incredibly powerful thing and I recommend every company start doing that.

— Jason Fried

“ The vision is: enjoy doing what you’re doing & do it really well.

— Jason Fried

“ Whether you’re taking time to work on a project on the side or you’re launching a full-time business, it’s going to require peak personal investment. Not in terms of working crazy hours, but of dedication and perseverance.

— @dhh

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Jason Fried about co-founders

“ Through this experience, I learned an important lesson: When in doubt, make your product more compelling. All of Fog Creek’s affiliate marketing ideas, coupons, discounts, direct-mail pieces, catalog ads, and everything else we spent time on — none of this was as good a use of our time as simply doing what we loved best anyway: creating useful software.

— Joel Spolsky

“ Small things, done consistently, create major impact.

— David Allen, Ready for Anything